FLETCHER-1.jpg
 

Digital product experience design
and AI integration

 
 
 

I love to solve problems with style.

 

Philosophy

Automation

made effortless

Your solution doesn’t need to be bogged down with tedious tasks or repetitive steps. Instead, the majority of functionality should happen in the background of your solution so that you never have to see or deal with it again. If a facet or feature doesn’t need to be bothering you, then it won’t--and it never will. The result is a polished, pleasant experience where all the real work happens in the backdrop.

Efficiency

fashioned for allure

Effective ergonomic design is the keystone to a magnetic user interface. An efficient layout is so simple that it’s almost addictive, drawing you in and nurturing your curiosity with the solution or experience. Simplicity isn’t just a principle of outward appearance but the driving force behind every aspect of user interaction.

Beauty

crafted for fascination

True artistry draws from a deeper source than just mere aesthetics. Rather, authentic beauty is the love and passion of the artist welling up through every element of the design. While automation and efficiency serve as the core of the interface, they exist only to eliminate distractions from the delightful, enchanting experience presented to your users. When form and function interweave, the result is an elegant user interface.

 

Recent Work